Our Team

Hi! I’m Joanna, a native of coastal North Carolina and an alumna of NC State University, with experience serving as a senior-level leader in marketing and communications within higher education, working to develop small business brands and supporting political candidates from start to finish of their campaigns. I have a passion for communicating and documenting a story, and cannot wait to learn more about yours.

With over 10 years of communications and marketing experience, I believe in tailoring an intentional plan to meet the need of each client for every project—while finding the fun along the way, of course!

Connecting the dots for organizations to ensure they are telling their story in the best possible way is what I’m here for. My strengths include brand analysis, public relations, project management and written and visual communications. I have a love for interacting with others and an eye for detail that never rests (read: no billboard, menu, logo or social media post I pass go without proof-reading and design evaluation).

I often refer to myself as the “mom boss” – balancing raising my bambina while at the helm of Broad Reach Group and caring for our household.

Between client projects, you’ll find me with my daughter Elizabeth where we’re often spotted dancing, reading countless books, exploring spots for photoshoots, collecting shells and attending Wolfpack football (baseball, swimming, tennis, basketball—we’re not picky) with my husband and fellow NC State alum, Scott. Whenever possible, our little family is diving into the saltwater for sailing, boating or simply soaking up the salt breeze at the coast with our fur baby, Cates.

Thank you for stopping by our site. I can’t wait to connect with you on all things marketing, communications, branding and photo. Reach out via email (broadreachgrp@gmail.com), call (910-523-0482) or find us on Instagram/Facebook (@broadreachgroupnc).